Microsoft partners can create a comprehensive marketing plan with an online tool created by the EMM team.
Microsoft partner channel spans from sophisticated marketers to companies just getting their marketing efforts off the ground. Microsoft engaged Extra Mile Marketing to create an online marketing planner to guide partners in their marketing strategy, tactics and execution.
Extra Mile Marketing created the planner to be completed in two stages. Partners could access and complete stage one of the planner to determine their marketing readiness. By answering a series of questions that the planner guided the user through, the partner would ultimately receive a report to point them in the direction of the most effective next steps in their marketing efforts. The report was based on the answers provided by the partner, their goals and assessed readiness. The second stage of the planner was created to take the user on a deeper dive of their marketing history, sales and marketing goals and ROI estimates for future marketing campaigns.