After a successful Phase 1 launch of Microsoft Azure Backup and Azure DevTest Labs Services, Dell, a leading, global, end-to-end computing solutions company, was ready to roll out Phase 2 of their Azure service offerings. Looking to make this launch as successful as Phase 1, Dell reached out to EMM, who was part of the original launch, to create sales materials for Dell’s internal sales teams and customers for their Microsoft Azure Business Continuity Disaster Recovery (BCDR) offering.
Dell’s launch of their Microsoft Azure Backup and DevTest Lab Services was such a success, their customer demands grew for more Microsoft Azure services. This led to the second phase of Dell’s Microsoft Azure rollout, the Microsoft Azure Business Continuity Disaster Recovery (BCDR) solution. To help their sales team with this new offering, Dell reached out to EMM, who was part of the original launch, to create the new sales materials.
As a small business, it can be challenging for an IT team (often times a team of 1) to find the solutions to protect their company. Microsoft Azure BCDR provides a cost-effective solution for these companies to get the business protection they need.
As a small business leader, Dell is always looking out for their customers, providing the right services at the right time. Microsoft Azure products are often thought of as too technical and complicated. Wanting to make the product more approachable for Dell’s customers, EMM made sure the sales materials were written and designed in a way that made Microsoft Azure BCDR understandable for an IT professional within a small or mid-sized company.
The Solution Sheets EMM designed and developed broke down Microsoft Azure BCDR into consumable pieces, helping the Dell sales team easily explain the product. With these tools, Dell’s Sales team was able to successfully inform small businesses and sell their Azure BCDR offerings.