Extra Mile Marketing launches its new website to provide a fun, interactive way to explore new work, meet its team of professionals, and learn best practices in B2B marketing.
Modern websites utilize animation and interactive design elements to present information in a unique and appealing way. Today’s consumer expects well-structured navigation, detailed descriptions, high-quality images, and a rich overall experience. Optimizing this experience is crucial, as 81% of business research is performed online before purchasing1.
Digital marketing is more about connecting consumers with information and building relationships, than simply pushing your company’s product. The old ways just don’t do it, so we took what we had preached and practiced it for ourselves.
The EMM team closely studied the evolution of company websites that are exemplary of the new status quo. Organizations like Xfinity and Amazon use websites to create a rich experience for visitors by providing useful and engaging content in a fun, interactive layout. Our team also applied our trademarked P.R.E.S.E.N.C.E.® audit to assess basic—but crucial—website components, such as mobile accessibility, easy navigation, an interactive layout, and compelling content.
Some of our favorite features of the new site include transformations of images when hovered over, a central image that delivers a clear message and sits above the fold, scrolling client testimonials, and a video that shows a day in the life at Extra Mile Marketing.
If you need inspiration for your next website launch, or if you want to see how your website performs with our P.R.E.S.E.N.C.E.® audit, explore our brand new digital hub. We want to match our array of services to fit your needs, be it Cloud Marketing Solutions, Strategic Marketing, or To-Customer and To-Partner Experience. Want to get to know us a little better? Visit our Meet The Team page!
1GE Capital Retail Banks, “Major Purchase Shopper Study,” 2013