Cloudera is launching a new public cloud version of its data & analytics platform built on Microsoft Azure. As a new joint venture between Microsoft and Cloudera, the team needed to quickly build strong messaging that would allow them to differentiate their new solution and market to a new set of prospects.
Based on industry-leading best practices, EMM created a customized virtual event centered around Cloudera and Microsoft’s joint marketing and sales needs.
During our interactive workshop, attendees participated in a variety of exercises to successfully craft a new value proposition to prospects and to sales people, along with core messaging which included marketing personas, points of differentiation, features and benefits, and main reasons to buy or sell the solution. With the new messaging framework, Cloudera and Microsoft are able to launch their new platform to their ideal customer and provide their selling team with new material to close the deal.
EMM is no stranger to strategic marketing workshops, so we were thrilled to help Microsoft and Cloudera develop messaging for their new subscription cloud service. But, as with many industries, we were unable to hold our typical workshop in person due to Covid-19. So, we got creative.
We took our industry best practices from dozens of in-person workshops to tailor an engaging, interactive 2-day digital experience. This workshop encouraged attendees to turn their products features into benefits and “go deeper” when thinking about the personas of their target audience.
EMM helped Microsoft and Cloudera team members create an in-depth portrait of what sets them apart, and how they can best convey that to their prospects. This workshop was so successful that EMM was invited to do a similar virtual workshop with Cloudera and Redhat.