BEST PRACTICE

Reach New Customers With Video

Jesse Webb By Jesse Webb, Marketing Manager & Wordsmith, Extra Mile Marketing

If you haven't heard that "video is king," then welcome to the world of marketing! By nearly every metric, videos are one of the best tools to spread your message and expand your reach. In fact, 80% of marketers say that videos have helped them find new customers.

And video marketing isn't just for consumer brands trying to reach tik-tockers and influencers. Us B2B marketing geeks at EMM have seen videos drive up engagement and new leads for our clients. After all, business decision makers are surfing the web just like the rest of us for that next great solution to meet their goals. Grab their attention and tell your unique story with a quick and exciting video.

What else can you do with a video? Check it out!

 

Listen to my discussion with Lori Stutsman all about the power of video, how to use it, and future trends on the Market Like Emma podcast

 

Email us to get a free Video Brainstorm Guide! Emma@extramilemarketing.com

 

STATS & FACTS

Nearly 80% of marketers believe that video has helped them get new customers. (Motioncue, 2020)

 

YouTube and Facebook are the most widely used platforms among video marketers — used by 85% and 79%, respectively. (Hubspot, 2020)

 

Videos are a consumers' favorite type of content to see from a brand on social media. (Animoto, 2018)

 

Having a landing page video can increase conversions by 80 percent. (Search Engine Journal, 2018)

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