Brick by Brick: 5 Ways Marketing is like a House

Abbie Heironimus By Abbie Heironimus, Senior Project Manager & Digital Campaign Guru, Extra Mile Marketing

In this year’s Microsoft Inspire event, Judson Althoff, Chief Commercial Officer, made a great analogy during his keynote illustrating how Microsoft solutions are like different rooms of a house, each with a unique purpose. 

But before you can add rooms to the house, first you need to build it! 

Building a house requires a strong foundation, quality materials, and ongoing maintenance. In the world of business, marketing is one of those foundational pieces and plays a pivotal role in establishing and promoting your company. Successful marketing campaigns demand strategic planning, purposeful implementation, and continuous nurturing and commitment.  

Here are 5 ways that marketing is similar to constructing a house. 

Brick #1: Laying a Strong Foundation  

The first step to building a house is laying a solid foundation.  

Similarly, the foundation of any good marketing strategy begins with conducting market research, identifying your best target audience(s) and creating marketing personas, establishing your core value proposition, and building your branding elements.  

Just as the foundation supports the entire structure, these key marketing elements ensure your strategies are built on a deep understanding of your customers and the potential sales opportunities. The work done in this first step will then allow you to craft compelling messages and align your marketing efforts with the needs and preferences of your target audience. 


Brick #2: Using Only Quality Materials  

When constructing a house, high-quality materials are essential for enhancing durability and longevity.  

Likewise, in marketing, the quality of your content, visuals, and overall brand presence is critical.  

Compelling and engaging content forms the bricks and mortar of your marketing efforts. At EMM, our experience has shown us that a robust messaging framework is the key component to any and all campaigns or marketing strategies.  

From well-crafted website copy to captivating social media posts, using quality messaging materials with clear points of differentiation enhances your brand's credibility and attracts potential customers. Just as shoddy materials compromise a house's structural integrity, unstructured messaging or poor-quality marketing materials can diminish your brand's reputation and hinder customer engagement.  


Brick #3: Follow a Strategic Blueprint for Success 

Once you have gathered your quality materials, the next step is to conceptualize how you will build your marketing assets.  

A house cannot be built without a detailed blueprint, and the same principle applies to marketing.  

Developing a comprehensive marketing strategy serves as your blueprint for success. This blueprint details your goals, marketing personas, and a messaging framework, as well as the actual tactics, distribution channels, and strategy.  

By carefully planning your marketing endeavors, you ensure that every aspect of your campaign is purposeful, coordinated, and aligned with your overall business objectives. Without a clear blueprint, both a house and your marketing efforts can lack direction, resulting in wasted resources and missed opportunities. 


Brick #4: Bringing the Blueprint to Life  

Just as construction brings the blueprint to life, marketing campaigns require effective implementation.  

Meticulous execution involves translating your strategies into action by utilizing various marketing channels such as social media, email marketing, website, content creation, and advertising. Consistency and attention to detail during implementation are critical, just as precision and craftsmanship are vital in constructing a house.  

By aligning your marketing activities to your strategic plan, you drive prospect engagement, build brand recognition, and establish a powerful presence in the market. 


Brick #5: Ongoing Maintenance

As anyone who has owned a home knows, your house requires regular maintenance to preserve its beauty, integrity and functionality

Similarly, marketing efforts need continuous nurturing and adjustment to stay relevant in an ever-evolving landscape. Monitoring and analyzing key performance indicators (KPIs) allows you to gauge the effectiveness of your marketing initiatives.  

By regularly assessing your strategies, refining your messaging, and adapting to changing market trends, you can sustain the momentum of your marketing campaigns and drive long-term success. 


Bonus Brick: The Right Marketing Contractors for the Job 

By approaching marketing with the same level of care and dedication as constructing a house, you lay the groundwork to engage your target audience effectively, build a powerful brand presence, and ultimately achieve and exceed your business goals. 

How is the current state of your marketing? Are there any of the 5 areas as listed above that may need some attention? Our team at Extra Mile Marketing can help with a free 30-minute construction assessment. Contact us at today to start building!  

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