Extra Mile Marketing was formed in early 2003, bringing together a team of consultants who each had 20+ years experience at advertising agencies, Fortune 500 firms, start-ups, and mid-sized organizations. The marketplace quickly responded to EMM's business to business marketing expertise and Microsoft became one of its early key accounts.
Over the years, several clients have been added, including HPE, Dell, Rackspace, and Avanade, allowing EMM to gain significant expertise in developing partner channels that expand a company's reach, thereby increasing sales potential exponentially.
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After months of party planning and eager anticipation, our 20th year celebration was a “roaring” success! We gathered with colleagues (both old and new!), clients, and loved ones to reminisce over EMM’s achievements since 2003. Complete with a photobooth, bingo, 1920s decor, and displays of our favorite projects, this event celebrated the contributions that have made our dream a reality.
We excitedly waited to get together in person and grew our team by even more! Rabail Sajjad joined us as a graphic designer, followed by Katy Haymore as social media manager, Gina Svab as a marketing assistant, and Maria Leuzinger as a technical copywriter. Projects included the Microsoft Black Partner Growth Initiative, supply chain planning with Wolters Kluwer, and Microsoft Security campaigns!
In the “year that never existed,” business was as busy as ever in 2021. New clients like Rali, Boxer Six, and Wolters Kluwer prompted us to expand our team again with a new copywriter to help develop captivating thought leadership blogs, eBooks, and more. We learned all things ESG, AI, Cybersecurity, and Organizational Change Management—all of the gobbledygook you can imagine.
January started great—we helped a local non-profit plan its annual fundraising luncheon, hosted TAFLAT to lead an Emotional Intelligence workshop, and built a podcast series for Microsoft Azure. Just as Covid-19 hit, we welcomed copywriter Matt Erspamer to the team. Always ones to look for silver linings, as we transitioned to fully remote work, we played movie games, Australian trivia, and online Pictionary to keep our spirits up.
EMM surpasses 10,000 PB&Js crafted by our team and friends and distributed by Heroes for the Homeless. We hosted a LinkedIn revamp booth at the annual Women-in-Cloud conference, where Lori delivered a keynote on the value of being a “dinosaur.” We also added with new non-profit clients in Eastside Health Network and Friends of Youth. Finally, Maddi Orton joined EMM as a rockstar social media manager.
Have you heard of the healthiest new superfruit? Tart cherries were on everyone’s mind this year as we helped rebrand and craft a 2-year marketing plan for CherrCo, the largest tart-cherry cooperative in the US. Think Ocean Spray, but for bakers, athletes, and health enthusiasts! We also launched our podcast, “Market Like EMMa,” where our team of marketing geeks discuss what makes for effective marketing campaigns.
EMM gained 2 new team members this year: Jesse Webb as a copywriter and graphic designer, and Zoe, Jessica’s new baby! We built interactive tools for Microsoft and helped Navisite build out its Office 365 marketing campaign—“Manage right with Navisite!” Lori wasa Nellie Cashman award finalist, honoring women who have made outstanding contributions to women in business through their leadership and community service.
And the Oscar goes to…EMM was nominated as a finalist for Small Business of the year for King County. In addition, our team completed its 200th consult with Microsoft partners in the US SMB Concierge Care program.
What an amazing year! EMM was a finalist for the prestegious Microsoft Supplier of the Year award and celebrated 12 years working with Microsoft. In addition, Lori and Kari travelled the US training partners at the SMB Live Roadshow. Our amazing team got even better with the addition of Jess, our all-star project manager, and Homa, our project coordinator and all-around data guru.
Lights, camera, action! EMM worked with the Microsoft partner team to create the Best Practices in Marketing on-demand video training series. Lori's TedTalk style videos were watched by Microsoft partners all over the world.
Celebration time! EMM celebrated being in business for more than a decade and took on more projects marketing Microsoft Azure. Abbie, our resident digital marketing expert, joins our team.
EMM continues to launch Microsoft Office 365, building and executing new national GTM programs for AppRiver, Sprint, AT&T, InterCall, Time Warner, Intermedia, and more. We also launch the 2013 Aspire Awards program, rewarding Partners who have built creative marketing programs and generated sales of Microsoft products.
Moving to a new Office, in more ways than one. EMM helped both Microsoft and Dell launch go-to-market campaigns for the new solution: Office 365. In addition, we stretched our wings and expanded our office, yet again, to our current location.
Keep on running. Continuing on our mission to help small businesses succeed, we worked with our 7,000th Microsoft partner this year. Beyond business, Siiri, one of our early EMM team members, completed her first half marathon. You go girl!
Taking on the cloud. We took on our first major cloud project, positioning EMM as a leader in cloud marketing. Always thinking of others before herself, Lori completes her 7th year on the Board of Directors for Friends of Youth.
Extra Mile turns five years old. We now have a permanent staff of eight and an additional network that includes more than 15 terrific consultants.
Oh my how we’ve grown. We completed our most successful year since inception, with year over year growth of more than 50%. Our team also grows with the addition of Lisa, our brilliant senior project manager and foster dog mom.
Expanding! We moved to a new office space to accommodate our amazing growth. This is the year we crossed the $1 million threshold, which is a significant milestone.
Happy 2nd birthday! EMM passed the critical “2 year” mark and hasn’t looked back since. Our client list grew significantly that year, adding clients in the healthcare and banking industries to our roster.
Movin’ on up! Our first year was such a success, we outgrew our original digs, and moved to a new (bigger) office space in Bellevue.
Happy birthday to….us! EMM was started on (or around) March 22, 2003. Coincidentally, this is both Lori's and Mike's (the very first EMM team members) birthday. As you can imagine, EMM has quite a bit to celebrate every year.
Lori and her team at Extra Mile were phenomenal in guiding us toward our value proposition. The process was streamlined and they helped us identify who we are as a company and the best way to market ourselves to others. A+ experience!