THOUGHT LEADERSHIP
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70% of decision-makers agree thought leadership is one of the best ways to get a sense for the caliber of thinking an organization can deliver. Thought leadership marketing has emerged as one of the most powerful ways to establish credibility, connect with prospects, and accelerate growth. We take pride in offering a thought leadership campaign that our Microsoft Partners will get the most out of and selected the following three pieces for their high-value return. |
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1. A SERIES OF 3 BLOGS Position your organization as an industry leader and discuss relevant industry issues, answer FAQs, and address current challenges technology can solve. Our blogs include relevant search terms and are a great way to drive leads to your website. What to expect: A series of three 500-900 word blog articles, including 2 rounds of copy revisions. Timeline: 6 weeks
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2. A DIGITAL EBOOK An eBook is a powerful digital marketing tool that builds credibility while educating prospects about a specific topic. An eBook provides prospects a closer look at your solution(s) and demonstrates the value you provide. Gated eBooks are also a great way to generate qualified leads for your sales team. What to expect: 8-10 page designed eBook with 2 rounds of copy revisions and 2 rounds of design revisions. Plus, a digital asset kit. Timeline: 5 weeks
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1. AN INFOGRAPHIC Bring your solution story to life visually! Infographics are a great way to take a technical solution offering and position the information in a easy to consume format. What to expect: A customized Infographic: Includes 2 rounds of copy revisions and 2 rounds of design revisions. Timeline: 3 weeks
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