Extra Mile Marketing

The 2024 State of the B2B Tech Marketing Industry Report: Industry Professionals Share Their Expertise and Predictions

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Explore the dynamic landscape of B2B tech marketing with insights from our 2024 State of Tech Marketing report. Dive into data-driven strategies, AI advancements, and actionable insights to elevate your marketi…

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Using AI for Marketing

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During EMM's busiest time of year, CEO, Lori Stutsman, turns to AI for blog inspiration, sharing her top tips for leveraging technology in crafting engaging content.

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Marketing Mise en place: Why Cooking up Great Copy is All About the Prep Work

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From Food Network to marketing campaigns, learn the power of mise en place—preparation is key for efficient and effective results in our Senior Copywriter, Matt's, latestblog!

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Lights! Camera! Email Marketing? Crafting Blockbuster Content That Converts Leads

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We’re all familiar with the Rotten Tomatoes rating scale for movies, but could the same scale be used for marketing? Check out Gina's blog to learn what makes an email smash hit or a flop!

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The New Superhero Duo: Exceedra and EMM

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Shark Woman, co-branding and promotional campaigns, read our case study on our work with Exceedra and how we told their superhero story!

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Storytelling Through the Friends of Youth Impact Report

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Read our case study of the comprehensive impact report we did for Friends of Youth, and how we infused stories throughout the whole thing!

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Indispensable Stories: Build trust and convey value with these two business stories

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Business storytelling is at the heart of effective marketing. Read our newest blog “Indispensable Stories,” and see why you need a team of expert storytellers to help your business shine.

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Marketing Failures: How 5 Brands Turned Missteps into Success Stories

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Unlock the secrets of successful marketing by exploring Senior Project Manager, Jessica Stevenson's article, highlighting the importance of timing, connection, and adaptation in your marketing strategies.

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Take Advantage of $50 Billion in Available Co-op Funds

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Do you have unused Co-op dollars? GTM campaigns typically run for a minimum of 8 weeks, so you'll need to get started today to meet your goals. The good news? EMM can build your campaign in just TWO WEEKS, g…

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4 Tips to Thrive in the Ever-Changing World of Marketing

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The world of marketing is always changing. Check out Gina's blog about how to keep up with the latest trends and staying relevant!

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Are you ready to Copilot?

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Have you heard of Microsoft's new AI tool, Copilot? Read Emma's blog to find out 5 ways that Copilot can make your life easier!

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Crafting the perfect Go to Market campaign with Boxer Six

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Check out this case study about our work with cannabis brand, Boxer Six, and how we helped them throughout their entire marketing journey!

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Marketing Coaching with Microsoft BPGI

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Did you know that EMM offers sales coaching? We got the opportunity to work with the Microsoft Black Partner Growth Initiative (BPGI) partners to help them hone their sales skills and convert leads!

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Brick by Brick: 5 Ways Marketing is like a House

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From blueprints to best practices, check out Abbie's blog about how marketing is like a house!

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What “The Devil Wears Prada” Taught Me About Mastering the Art of Notetaking

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Even though we don't have any Miranda Priestleys in our office, that doesn't mean we can't learn from her trusty assistant Andy Sachs! Read Maria's blog to find out what she learned from the Devil Wears Prada!

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App of the Future: Quisitive

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Learn all about our latest work with Quisitive through Microsoft's App of the Future Program, and how we made an interactive scorecard work for them, in our new blog!

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Keeping it fresh— how to find new topics for your business blog

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At EMM we like to keep things fresh! Check out Emma's blog about how to find greatbusiness blog topics!

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Wolters Kluwer TeamMate®

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After previously working with them, Wolters Kluwer reapproached EMM, enlisting our expertise to market their internal audit software solutions.

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20 years in the making: Marketing shifts from 2003-2023

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After celebrating our 20th anniversary in March, it’s a time to reflect on what we've been up to for the past 20 years, and how the marketing landscape has since changed.

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Motion Design: Adding Life to Your B2B Marketing Campaigns with Animation and Video

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If you're a B2B marketer looking to incorporate motion design into your work, you've come to the right place! Check out our Creative Producer Rabail's blog to learn all about the different types of animation an…

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Five Social Media Tips to Boost Your Engagement

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Check out Gina's blog to learn the top 5 ways to use social media in your professional life and boost engagement!

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5 SEO Tips to improve your website performance and reach more prospects

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We've all heard of Search Engine Optimization, but do you really know how to use it? Check out Emma's 5 tips to effectively use SEO to boost your website engagement!

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Great Ideas Stick: How to increase the effectiveness of your best content through repurposing

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Do you repurpose your content? Read Emma's blog about why repurposing content can be just the thing you need to make your customers remember you!

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QorusDocs Social Media

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Looking to create and execute an effective social media marketing plan? Read our fast feature to find out what steps we took when working with QorusDocs!

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4 Ways AI Is Impacting Marketing

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In this blog, Senior Project Manager Jessica Stevenson writes about how the worlds of Artificial Intelligence and marketing are mixing, and how this interaction will change the future of marketing as we know it…

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What Greek Mythology Taught Me About Business Storytelling

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What does Greek mythology and business storytelling have in common? Read EMM Emma's blog to find out more!

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Microsoft Azure Migration -Thought Leadership eBook

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As Microsoft was preparing for the migration to Azure, they enlisted the help of EMM to create a white label deliverable to educate their channel partners of the migration.

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Copywriters and Designers Speak Different Languages. Here’s Why That’s a Good Thing

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To kick off 2023 on a collaborative note, our copywriting and design teams discussed how they effectively communicate despite diverging processes, both among themselves and with clients.

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Wood Aviation Video

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Wood, one of the world’s leading consulting and engineering companies in the energy sector, engaged EMM to present the advantages of their Microsoft Azure based carbon accounting software at COP26.

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ABM - As Simple as 1-2-3

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It's marketing's latest and greatest trend, Account Based Marketing. In this blog, Extra Mile Marketing's COO Lisa Redburg details the five elements to a winning ABM campaign, and how EMM can lead you to succes…

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Condeco eBooks

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Condeco partnered with EMM to employ a creative approach to debut their new financial workplace scheduling software, creating a series of eBooks that highlight the software from various points of view.

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Wolters Kluwer CCH® Tagetik

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Looking to build awareness of their Corporate Performance Management solution into the North American market, Wolters Kluwer and EMM worked together to establish a new social media calendar.

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8+ Secrets to Great Leadership

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With EMM's 20th anniversary approaching, Extra Mile Marketing's CEO, Lori Stutsman, reflects on her journey of starting her own business and the lessons she's learned throughout her life in leadership roles.

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Finastra Payments Thought Leadership & LinkedIn Campaign

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EMM worked with Finastra Payments to showcase their new payments platform and the various ways it can be utilized, leading them to create a paid LinkedIn campaign.

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Black Partner Growth Initiative

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As part of Microsoft's Black Partner Growth Initiative, Extra Mile worked with four hybrid managed partners to help build and add to their arsenal of sales and marketing materials.

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BDO Digital

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BDO Digital engaged EMM to craft thought leadership materials around their Managed Detection and Response (MDR) Services for Microsoft Azure.

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Ascent Solutions

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Ascent Solutions wanted to demonstrate thought leadership as a leading Managed Security Services Provider for enterprise security. As an MSSP, Ascent takes over the cybersecurity workloads of companies and moni…

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CyberProof, a UST company

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CyberProof, a UST Company, wanted to demonstrate thought leadership in the area of Managed Extended Detection and Response (MXDR) for enterprise security. See how Extra Mile helped them do just that!

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When Bad Drawings are Good Design

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EMM mascot, Emma, shares a recent realization she had during a classic game of "Skribbl-io" that sheds meaningful light on the difference between good design...and effective design.

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What I learned from our clients in 2021

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EMM Founder and CEO Lori Stutsman reflects on 2021 and flips the script, sharing what she learned from her clients and not the other way around.

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Finastra Thought Leadership

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Finastra showcased their services and expertise by using EMM's Thought Leadership Package consisting of an eBook, video, infographic and three blog posts.

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4 Phrases That Make Us Scream, and How to Rewrite Them

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We've all grown tired of some of the repetitive language that we've heard over and over during the pandemic. Read a few tips on how to move on from a few phrases that have overstayed their welcome!

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Cultivating Luck With a Meticulous Marketing Strategy

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Good marketing requires a pattern of strategic decision making that creates luck. Marketing is both an art form and a science. It requires both creativity and organization - a sense of freshness where innovat…

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QorusDocs Website Revamp

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QorusDocs, a proposal management software company, had recently completed a brand refresh and sought to make their website and internal messaging match to present a solid, unified brand.

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eBooks and Infographics for Microsoft Partner Network

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Tech companies often find it difficult to convey complex and abstract technical solutions, like cloud-based retail execution and other SaaS products, in a way that's interesting and engaging. Finding a solution…

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Launching a Healthcare Network

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EMM partnered with Eastside Health Network to spread awareness and understanding of the services they provide through social media posts, a short video, and a messaging framework.

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6 Things You Need to Know About Product Marketing a New Brand

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Don’t start building your brand until you’ve considered these six essential steps.

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Video Series and Social Campaign for Microsoft USPG

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EMM drafted a messaging framework for each of the 4 technologies promoted in the campaign: Azure, Dynamics 365, Customers for Life, and Modern Workplace. Then, we crafted a set of animated videos, along with s…

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Producing an Attention-Grabbing Video Series: QorusDocs

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EMM produced a series of 5 thought leadership videos featuring QorusDocs CEO Ray Meiring.

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Protecting Your Professional Peace in 2021

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It’s officially been a year since the COVID-19 pandemic began. Even for those of us privileged enough to work from home, things have changed immensely. So how exactly do you keep your professional peace in 2021…

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Avoiding work-from-home burnout in the New Year

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As we all look back on this wild year, let's take with us some helpful habits picked up in 2020 that will us all be successful in 2021:

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The ‘A-ha!’ moment is the key to great thought leadership

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When’s the last time you had an ‘a-ha!’ moment?

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Reach New Customers With Video

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Your next amazing video is right around the corner. Here's how to make the most of it.

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Microsoft and Cloudera Virtual Messaging Workshop

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Cloudera is launching a new public cloud version of its data & analytics platform built on Microsoft Azure.

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Friends of Youth Virtual Fundraiser

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After extensive planning for the 15th annual Celebration of Youth, their biggest fundraising event of the year, Friends of Youth was forced to go virtual in the wake of the COVID-19 pandemic.

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Marketing in a COVID-19 World: 5 Ways to Build Your Business in Today’s Environment.

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Learn 5 ways to build your business in today's environment.

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Racism and a Feeling of Helplessness

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A Message from our CEO, Lori Stutsman.

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Building Your Marketing Foundation with a Comprehensive Messaging Framework

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When we think of strong marketing, we think of a well-built house. And the most critical component of every house is the foundation, just as every marketing campaign relies on the Messaging Framework.

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HPE Thought Leadership Blogs

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To help buyers understand the solutions that drive business growth, HPE engaged Extra Mile Marketing to compose a series of blogs that make the complicated technology of server storage accessible to decision ma…

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Enrich Your Pitch

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Pitch decks are one of your most important business development tools--so why do they always look the same? Learn some tips and ticks to make stand out pitch decks from Jessica Stevenson, Project Manager.

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Lost in Translation

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Marketing can be a game of telephone—especially if you’re marketing through a channel.

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TierPoint Healthcare Campaign

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As a leader for secure, cloud-based solutions, TierPoint wanted to expand their digital transformation services to include Healthcare. The team was looking for a creative and fresh way to market themselves and …

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Thought Leadership Campaign For Insurance Solutions

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Pyramid Solutions was set to launch a new insurance offering, and engaged Extra Mile Marketing to build and awareness in market through a diverse collection of thought leadership content.

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Speaking in Gobbledygook - How Jargon Affects Relationships With Your Clients

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C-level audience members are accustomed to feeling like the smartest person in the room. You can easily alienate them if you use language that they don’t understand. There is no quicker way to ensure you will n…

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Winning the Internet: 3 Essential Steps to Nailing Your Next Social Media Campaign

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Social media is also a modern language for companies around the world—it’s a way to communicate and bond with customers, on a local and global scale. Because of this, strong social campaigns have the power to t…

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TierPoint Managed Office 365 + EMS

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TierPoint wanted to promote their managed Office 365 service while highlighting the new Enterprise Mobiliy + Security feature included in the Microsoft product. Extra Mile Marketing developed a content marketin…

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Microsoft 365 Website & Customer Journey

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Microsoft needed to simplify and refine their direct-to-customer (DTC) web experience for Microsoft 365, a solution that brings together Office 365, Enterprise Mobility & Security and Windows 10.

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Cedar View Dental Social Media

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Cedar View Dental, with over a decade of dental expertise under their belt, had a substantial following on social media, but gaps in engagement and reviews on various platforms. Dr. Brad Jonnes, D.D.S. present…

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Vary the Lede: The First Rule of Content Marketing

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The skill of condensing your message into an addicting morsel of information is crucial in content marketing. You’ve got 8 seconds to grab a reader’s attention online. That’s 8 seconds to convince your audience…

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Think Like A Dinosaur

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Modern companies should remember the dinosaurs and the unique traits that allowed them to survive—and thrive—even as the world rapidly changed around them. That means being adaptable, global, multi-faceted, div…

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Cedar View Dental Reaches New Patients with an Enhanced Website Experience and Social Media Campaign

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Cedar View Dental sought to take their practice to the next level, generate new patients, and achieve an enhanced online patient experience. Extra Mile Marketing helped achieve this goal with a state-of-the-art…

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CherrCo Raises Brand Awareness with Website Revamp and Go-to-Market Strategy

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CherrCo engaged Extra Mile Marketing to develop new branding, design a new website, and execute a comprehensive marketing and sales plan targeted towards commercial markets and end-consumers.

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5 Must-Have Elements for Your B2B Blog

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If you're writing a blog for your company, be sure it incorporates these crucial elements to expand your readership and to leverage the content to achieve your unique goals.

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9 Questions to Ask Your Website Developer

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Do you know the true cost of an inexpensive website? Before you hire an agency to create or rebuild your number one marketing tool, consider these 9 questions to ensure everything is firing on all cylinders "un…

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4 Lead Gen Tactics For B2B Success

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How B2B companies can take a lesson from the consumer side of business to fix their customer journey, generate qualified leads, and close more sales.

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The Rise of Influencer Marketing

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It started with word-of-mouth. Then came brand ambassadors. Today, it’s known as influencer marketing. But what does that really mean? It boils down to a simple concept: people trust people. Here's some tips fo…

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What's New in Partner Marketing?

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How top performing channel partners are adapting their marketing to speak to the new owner of the tech budget: the Line-of-Business executive.

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Avanade Thought Leadership Blogs

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As a leader in several industries, Avanade wanted to show their thought leadership and engaged Extra Mile Marketing to ghostwrite a series of blogs on the future of technology in the insurance, banking, and hea…

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Strata Law Group Launches a new website, with a focus on content marketing

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Strata Law Group, one of Seattle’s leading family law firms engaged EMM to build content to enhance their website. They also had us move their site from a difficult platform to an easy-to-use platform with a bu…

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Revamping our website to reach today's businesses

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Extra Mile Marketing launches a brand new website with interactive features and best practices in web design.

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The Experimental Mindset: Turn Analytics into Strategy

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How to paint a complete picture of your marketing campaigns through data analytics.

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Add Oomph To Your Office 365 Landing Page

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4 must-have elements for your O365 Landing Page

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Microsoft Facebook Campaign Exceeds Benchmarks

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Microsoft Community Connections engaged EMM to conduct a paid media campaign on Facebook targeting Microsoft partners.

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Building Brand Loyalty: Digital Marketing or Live Events?

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With increasingly fierce competition in almost every industry, differentiating yourself is crucial. One of the biggest benefits to participating in, or hosting, an event is that you can share your story and cre…

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Connect and Engage: Tips for a Successful B2B Facebook Campaign

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Creating an effective Facebook campaign takes more than writing copy and designing compelling images. Learn how to strategize the Extra Mile Way with Abbie's easy-to-follow checklist.

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TierPoint Omaha Event

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TierPoint partners with Extra Mile Marketing to create a memorable 2016 Security Summit

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HPE Launches Rack and Power Infrastructure Tool

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Hewlett Packard Enterprise engaged EMM to develop a tool that would increase rack and power infrastructure sales.

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Infographic on Infographics

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Communicating visually with your audience with infographics.

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What are These Marketing Personas Anyway?

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If someone were to ask you to describe your target audience, what would you say? Would you be specific or broad?

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TierPoint Launches Office 365 with an Engaging Email Campaign

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Extra Mile Marketing worked with TierPoint to develop engaging materials for the launch of their Office 365 offering.

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Tips for Creating an Effective Omni-Channel Marketing Strategy

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Personalize your marketing experience for your customers and prospects with omni-channel marketing.

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Capitalizing on Each Generation's Strengths for Effective Marketing

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One big challenge facing most organizations today is the diversity of generations in the workforce (Baby Boomers, Generation X, Millennials) and how each generation views and consumes technology.

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Dell Launches its Second Microsoft Azure Service Offering

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Dell reached out to EMM, who was part of the original launch, to create sales materials for Dell’s internal sales teams and customers for their Microsoft Azure Business Continuity Disaster Recovery (BCDR) offer…

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Dell's Microsoft Office 365 goes worldwide

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Solution Sheets and Battlecards in multiple languages offered through Microsoft Office 365.

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1 in 20,000: A Simple Test to See if your Company Stands Out From the Crowd

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In marketing, your value proposition should be at the heart of all your storytelling and the theme that guides all of your sales and marketing efforts.

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Is Your Website Content Up-To-Date?

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Having an outdated, cluttered, hard to read, or overwhelming site makes for a poor customer experience and possibly a loss in business. In addition, broken links and missing pages can leave a bad impression.

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Creating a Compelling Landing Page

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A well-crafted landing page should also generate more qualified leads than your generic website, while also improving your search page ranking and increasing organic traffic.

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Take a Customer Journey to Accelerate Your Sales

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The cloud services customer journey is complex, so it’s important to focus on the key moments that can help inspire people to buy your product or service.

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Building a Better Target Audience

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As the marketing field matures, there is a need to drive not just leads, but strong, qualified leads. To help with this, the EMM team has been working with our clients to create full marketing personas, so we m…

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Best Practices in Marketing Webinar Series for Microsoft Partners

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EMM created a series of content and instructional videos to help Microsoft partners with SEO/SEM, nurture marketing, hosting events, increasing ROI, social, and digital marketing. Assets included sales tools, w…

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Microsoft Supports Partners with Azure Scenarios

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Understanding Azure scenarios make for better sales materials.

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Sales Training Materials Help Datapipe's Sales Team Prepare for Microsoft Azure Launch

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EMM creates strong sales materials leading to successful product launch.

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Dell Initiates Microsoft Azure Services Offerings

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Solution sheets, battlecards, and a unique customer giveaway helped Dell with a successful product launch.

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Rackspace launches Fanatical Support® for Microsoft® Azure™

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Rackspace hired Extra Mile Marketing (EMM) to help with their launch, focusing on the selling strategy and sales materials for the new service offering with Fanatical Support® for Microsoft® Azure™.

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Office 365 Partner Marketing Assets for New Features

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Office 365 sales and marketing materials help Microsoft Partners promote new features for E5 SKU.

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Microsoft Launches Online Marketing Planner for Partners

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Microsoft partners can create a comprehensive marketing plan with an online tool created by the EMM team.

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Right Networks Promotes Office 365 Ad to 22,000 QuickBooks Users

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Right Networks markets Office 365 in the first non-Intuit affiliated ad, sending to 22,000 QuickBooks check users.

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Telmex Launches Office 365

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Wanting guidance on creating an industry leading Office 365 microsite, Telmex asked EMM to review their landing site, provide insights on industry standards and best practices, and help them design a new landin…

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SherWeb Customer Journey Assessment

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EMM performed an Office 365 Customer Journey Assessment, reviewing SherWeb’s CSP reseller and direct-to-consumer programs.

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EMM Creates Office 365 Sales Materials for a Spanish-speaking Audience

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EMM creates Office 365 sales materials for Wingu Networks, targeting a Spanish-speaking audience.

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Giacom Customer Journey Assessment for Office 365

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EMM finds new ways to maximize the Giacom website and re-seller journey.

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Microsoft Office 365 Partner Marketing Handbook

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Microsoft’s hosting team commissioned EMM to develop a marketing handbook to help Microsoft CSP hosting partners sell Office 365.

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EMM Trains Partners For Microsoft’s SMB Live

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EMM creates an interactive marketing workshop, along with an instructor guidebook and event kit for Microsoft's SMB Live roadshow.

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Rackspace Windows Infrastructure Widget

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EMM partners to design and build a widget tool for Windows infrastructure

The Secret Weapon to Maximizing the Impact of Your Marketing

5 PRO TIPS TO MAKE YOUR NEXT EMAIL MARKETING CAMPAIGN A SMASH

Generating high-quality leads for Publicis Sapient

The 2024 State of the B2B Tech Marketing Industry Report: Industry Professionals Share Their Expertise and Predictions

Using AI for Marketing

Marketing Mise en place: Why Cooking up Great Copy is All About the Prep Work

Lights! Camera! Email Marketing? Crafting Blockbuster Content That Converts Leads

The New Superhero Duo: Exceedra and EMM

Storytelling Through the Friends of Youth Impact Report

Indispensable Stories: Build trust and convey value with these two business stories

Marketing Failures: How 5 Brands Turned Missteps into Success Stories

Take Advantage of $50 Billion in Available Co-op Funds

4 Tips to Thrive in the Ever-Changing World of Marketing

Are you ready to Copilot?

Crafting the perfect Go to Market campaign with Boxer Six

Marketing Coaching with Microsoft BPGI

Brick by Brick: 5 Ways Marketing is like a House

What “The Devil Wears Prada” Taught Me About Mastering the Art of Notetaking

App of the Future: Quisitive

Keeping it fresh— how to find new topics for your business blog

Wolters Kluwer TeamMate®

20 years in the making: Marketing shifts from 2003-2023

Motion Design: Adding Life to Your B2B Marketing Campaigns with Animation and Video

Five Social Media Tips to Boost Your Engagement

5 SEO Tips to improve your website performance and reach more prospects

Great Ideas Stick: How to increase the effectiveness of your best content through repurposing

QorusDocs Social Media

4 Ways AI Is Impacting Marketing

What Greek Mythology Taught Me About Business Storytelling

Microsoft Azure Migration -Thought Leadership eBook

Copywriters and Designers Speak Different Languages. Here’s Why That’s a Good Thing

Wood Aviation Video

ABM - As Simple as 1-2-3

Condeco eBooks

Wolters Kluwer CCH® Tagetik

8+ Secrets to Great Leadership

Finastra Payments Thought Leadership & LinkedIn Campaign

Black Partner Growth Initiative

BDO Digital

Ascent Solutions

CyberProof, a UST company

When Bad Drawings are Good Design

What I learned from our clients in 2021

Finastra Thought Leadership

4 Phrases That Make Us Scream, and How to Rewrite Them

Cultivating Luck With a Meticulous Marketing Strategy

QorusDocs Website Revamp

eBooks and Infographics for Microsoft Partner Network

Launching a Healthcare Network

6 Things You Need to Know About Product Marketing a New Brand

Video Series and Social Campaign for Microsoft USPG

Producing an Attention-Grabbing Video Series: QorusDocs

Protecting Your Professional Peace in 2021

Avoiding work-from-home burnout in the New Year

The ‘A-ha!’ moment is the key to great thought leadership

Reach New Customers With Video

Microsoft and Cloudera Virtual Messaging Workshop

Friends of Youth Virtual Fundraiser

Marketing in a COVID-19 World: 5 Ways to Build Your Business in Today’s Environment.

Racism and a Feeling of Helplessness

Building Your Marketing Foundation with a Comprehensive Messaging Framework

HPE Thought Leadership Blogs

Enrich Your Pitch

Lost in Translation

TierPoint Healthcare Campaign

Thought Leadership Campaign For Insurance Solutions

Speaking in Gobbledygook - How Jargon Affects Relationships With Your Clients

Winning the Internet: 3 Essential Steps to Nailing Your Next Social Media Campaign

TierPoint Managed Office 365 + EMS

Microsoft 365 Website & Customer Journey

Cedar View Dental Social Media

Vary the Lede: The First Rule of Content Marketing

Think Like A Dinosaur

Cedar View Dental Reaches New Patients with an Enhanced Website Experience and Social Media Campaign

CherrCo Raises Brand Awareness with Website Revamp and Go-to-Market Strategy

5 Must-Have Elements for Your B2B Blog

9 Questions to Ask Your Website Developer

4 Lead Gen Tactics For B2B Success

The Rise of Influencer Marketing

What's New in Partner Marketing?