I know, use, and believe in technology. Most of all, I love being on the forefront of the ever-changing technology landscape. Collaborating with tech leaders across Fortune 100 companies – including Microsoft, Dell, Spectrum Enterprise, HPE, and Rackspace – I’ve strategized, created, and executed campaigns that drive results. I’ve also consulted with hundreds of other technology companies and partners at every stage of the business cycle, including startups.With my extensive experience in digital marketing, I help companies of all sizes enhance their online presence and generate demand. My passion for creating exceptional and memorable online experiences begins with powerful content that tells your unique story. From there, I work with our EMM team to build intuitive websites, improve SEO, and develop comprehensive social campaigns that resonate with your target audience and get them excited about your company and solutions.
As a Washington native, I enjoy everything the Pacific Northwest has to offer: steelhead fishing, hiking, riding her dirt bike, fancy espresso, and Seahawk Sundays. Go Cougs!
Lori started her own marketing firm, Extra Mile Marketing (EMM), to build a creative and powerful team of marketing geeks on her own terms. In just 15 years under her leadership, EMM has grown to become an award-winning marketing partner in exciting industries like technology, agriculture, and professional services. Working with Lori means bringing a menagerie of perspectives to your team. She has been a C-level decision maker and an independent business owner, a mother and a jet-setter, a competitive bridge player and a philanthropist.
The needs of children hold a special place in Lori’s heart. She has served on several boards including the Bellevue School District’s Strategic Planning and Math Adoption committees. She also served as Board Chairman and Board Development Chair for Friends of Youth, a large non-profit serving children and youth in the greater Puget Sound area.
Lori is here for you, whether you’re just starting your journey, or if you’ve been rolling down the highway for years and need some fresh ideas. There’s always another mile marker to reach.
Lisa is a seasoned marketing and project management professional, with more than 15 years of experience in the information technology industry at a Microsoft Learning Solutions Partner. Her expertise includes product and program management, website development, event and association management, and execution in all areas of marketing plans. Lisa is a strategic thinker who leaves no details to chance and isn’t afraid to roll up her sleeves to get things done. She is a Washington native and enjoys skiing, biking, and running in her free time.
Jessica is an experienced Project Manager with expertise in strategic planning, annual communications plans, detailed project plans and project execution. With her prevalent experience in marketing and corporate communications, Jessica applies her creativity and tactical project management skills to deliver successful results in targeted communications, brand development, marketing initiatives, sales materials, internal and customer-facing documents, and campaign development. In addition, she brings an exceptional ability to facilitate cross-collaboration amongst teams. Most recently, Jessica worked at Microsoft in the Enterprise Partner Group. During her tenure, she managed content execution across various channels, developed communication material to execute and reinforce organizational business goals and objectives and managed their quarterly/annual employee award program. Jessica is a Seattle native and attended Phoenix University studying Communications in Technology. In her spare time, she enjoys spending time with her family and friends, hiking, photography and running for charities - most recently completing the Seahawks 12K run supporting the foundation A Better Seattle.
Jesse is a narrative-minded content geek with a keen eye for modern design and a strong background in copywriting, graphic design, branding, and campaign strategy. From consumer packaging to social media ad campaigns, Jesse helps our clients achieve their content marketing goals through compelling storytelling and digital advertising prowess. Jesse also writes and records original music in his free time and can be found jamming at open mics all around Seattle.
Matt is an experienced writer with a background in journalism and social media strategy. As a copywriter at EMM, he is focused on bringing to life writing projects of all sizes. From eBooks and blogs, to website pages and video scripts, Matt is passionate about telling stories that realize a client’s vision and connect with each client’s core audience. He is also an active participant in brainstorming and strategic planning sessions, along with the rest of the EMM team. Before joining EMM, Matt worked in TV newsrooms as copywriter in Seattle and Michigan, specializing in writing copy for online news divisions. In his free time, Matt enjoys watching and writing about movies, and loves coming up with personalized recommendations for people.
A proud Montana native, Eddy has an innate ability to “find the story” in any project of any size. With an eagerness to collaborate and learn from those around him, he believes that some of his greatest contributions come from what he inspires those around him to create. Eddy is a copywriter, but if he could rename his job title, it would be Messaging Expert as he enjoys honing in on the best way to relay information. His past experiences as a paralegal, medical device technology consultant and professional soccer player have added unique and useful tools to his garage. In his free time Eddy enjoys coaching soccer, writing fiction and snowboarding. He is the author of a fiction novel titled Boys With Tattoos and he speaks Spanish and Swedish.
Katy is a seasoned social media marketer with experience building brands through organic engagement on a variety of platforms. Katy has worn several hats as a small business owner, including brand development, creating and implementing marketing strategies, client engagement, and photography production, to name a few. Katy conducted marketing workshops and advised business owners one-on-one on how to engage with their online communities of ambassadors, followers, and consumers, sharing her hard-won skills. Katy relocated to the Pacific Northwest six years ago from Sacramento, and she enjoys spending time with her family, traveling to concerts, and having Nerf gun battles with her boys.
Rabail is an expert Media Producer with expertise in graphic design for print/digital media, UI design, and video editing. With her experience working with a diverse pool of clientele, she has honed her technical production skills and continues to add more as a lifelong learner. Rabail's work is inspired and driven by her commitment to diversity, equity, and inclusion. In her free time she works on creating and sourcing content for her own zine as a Creative Director.
Gina is EMM’s Marketing Assistant and newest hire. With a background in marketing and communications, Gina utilizes her strong attention to detail and knack for innovative ideas to deliver work that both her and her team can be proud of. Recently graduating from Gonzaga University, Gina spent her time as a Marketing Intern where she executed a multi-platform social media strategy, worked with other stakeholders to create a unified brand awareness on campus, and develop campus dining event strategies, as well as execution. In her other previous internship experience, Gina worked with non-profits where she strategized and implemented social ad campaigns, planned local community building events, as well as a letter writing campaign creating writing materials for community members to call policymakers and state senators to action. On the weekends, Gina spends her time skiing, hiking, paddle boarding, and trying out fun new recipes.
