Gina is EMM’s Marketing Assistant extraordinaire. With a background in marketing and communications, Gina utilizes her strong attention to detail and knack for innovative ideas to help build client materials that are visually engaging and on-point.
Gina uses her meticulous flare to perform market research, arrange models and locations for photo shoots, organize and schedule meetings, plan and deliver flawless events, write and implement updated website copy, build beautiful PowerPoint presentations and workbooks for our training classes, and come up with fresh, new campaign ideas.
If you have called EMM, you have likely spoken with Gina, whose energy, intelligence and client-first attitude shines through.
Gina graduated from Gonzaga University, where she was a Marketing Intern for the university, executing multi-platform social media strategies, working with a variety of stakeholders to create a unified brand awareness on campus, and developing campus dining event strategies. She has also worked with non-profits where she strategized and implemented social ad campaigns, planned local community building events, and delivered a letter writing campaign calling policymakers and state senators to action. On the weekends, Gina spends her time skiing, hiking, paddle boarding, and trying out fun new recipes.
In 2003, Lori opened Extra Mile Marketing (EMM) to build a powerful team who worked collaboratively, designed creatively, and looked forward to showing up at work. Since then, EMM has grown to become an award-winning marketing partner for Enterprise clients in exciting industries including technology, financial services, CPG, healthcare, and agriculture, among others.
Lori understands the dynamics of decision making within a business because she has had a seat at the corporate table, leading teams that marketing, real estate, training, customer and product support, product development, and sales administration.
Working with Lori means bringing a menagerie of perspectives to your team. She has been a C-level decision maker and an independent business owner, a mother and a jet-setter, a competitive bridge player and a philanthropist.
The needs of children hold a special place in Lori’s heart. She has served on several boards including the Bellevue School District’s Strategic Planning and Math Adoption committees and has served as Board Chairman and Board Development Chair for Friends of Youth, a large non-profit serving children and youth in the greater Puget Sound area.
Whether you’re just starting your journey, or you’ve been rolling down the highway for years and need some fresh ideas, Lori is open to connecting because there’s always another mile marker to reach.
Lisa is a seasoned marketing and project management professional, with a deep understanding of technology, target marketing, and account supervision. Her expertise spans product and program management, website development, event and association management, and execution in all areas of marketing plans. Lisa also serves as our COO, leading the EMM team, managing technology and processes, and controlling purchasing.
Prior to joining EMM in 2010, she spent more than 15 years in the information technology industry at a Microsoft Learning Solutions Partner.
Lisa is a strategic thinker who leaves no details to chance and isn’t afraid to roll up her sleeves to get things done. She is a Washington native and enjoys skiing, biking, and running in her free time.
Jessica joined Extra Mile Marketing (EMM) in 2016 and is an experienced senior technical Project Manager with expertise in strategic planning, developing meticulous project plans, and executing flawless campaigns. With her deep understanding of digital marketing, Jessica applies her strategic, creative, and tactical skills to deliver successful results in targeted marketing initiatives, sales materials, and campaign development. In addition, she brings an exceptional ability to facilitate cross-collaboration amongst teams, internally and externally.
Prior to joining EMM, Jessica worked at Microsoft in the Enterprise Partner Group, managing content execution across various channels, communications materials, and presentations to reinforce organizational business goals and objectives.
Jessica is a Seattle native and attended Phoenix University studying Communications in Technology. In her spare time, she enjoys spending time with her family and friends, as well as hiking, photography and fitness challenges for charities - most recently competing in the 60 Miles Challenge for St. Jude Children’s Research Hospital.
Abbie knows, uses, and believes in technology. Most of all, she loves being at the forefront of the ever-changing technology landscape. Collaborating with tech leaders across Fortune 100 companies – including Microsoft, Dell, Spectrum Enterprise, HPE, and Rackspace – she has strategized, created, and executed campaigns that drive real results.
Abbie has also consulted with hundreds of small and mid-sized technology companies and partners at every stage of the business cycle, including startups. With her extensive experience in digital marketing, she helps companies of all sizes build their brand equity by enhancing their online presence and generating demand.
Abbie’s passion for creating exceptional and memorable online experiences begins with powerful content that tells your unique story. From there, she works with the EMM team to build intuitive websites, improve SEO, generate qualified leads through digital ads and Search Engine Marketing, and develop comprehensive social campaigns that resonate with your target audience and get them excited about your company and solutions.
Abbie is an avid sportswoman, a dedicated aunt, and a newly married Texan!
Matt is a highly skilled writer with a background in journalism and social media strategy. As EMM’s Senior Copywriter, he is focused on bringing writing projects of all sizes to life. From eBooks and blogs to website pages and video scripts, Matt is passionate about telling stories that realize a client’s vision, while connecting with their core audience.
He also loves brainstorming with the EMM team and brings strong creative concepts to every planning session.
Before joining EMM, Matt worked for TV newsrooms in Seattle and Michigan, specializing in writing copy for their online news divisions. In his free time, Matt enjoys watching and writing about movies, and loves coming up with personalized recommendations for people.
Katy brings to Extra Mile Marketing (EMM) a wealth of experience in social marketing. She excels at growing brands and building engagement through both organic and paid campaigns on a variety of platforms.
Prior to joining EMM, Katy wore several hats as a small business owner, responsible for brand development, creating and implementing marketing strategies, and target audience engagement, plus video and photography production.
Katy shares her hard-won skills by conducting marketing workshops and advising small business owners one-on-one on how to engage with their online communities of ambassadors, followers, and consumers.
She relocated to the Pacific Northwest from Sacramento and she enjoys spending time with her family, traveling to concerts, and having Nerf gun battles with her boys.
Rabail Sajjad is EMM’s passionate Creative Producer who creates engaging and eye-catching design that grabs a reader’s attention and keeps them engaged throughout the content, whether it’s a video, eBook or social media post.
Rabail has specific expertise in graphic design for digital marketing, UI/web, and video production. She is the go-to resource, having worked with a diverse pool of clientele. She has meticulous technical production skills and continues to add more as a lifelong learner.
Rabail's work is inspired and driven by her commitment to diversity, equity, and inclusion. In her free time, she works on creating and sourcing content for her own zine as a Creative Director.
Maria joined the EMM team in 2022 as a copywriter. She is passionate about storytelling, which shows up throughout every piece she creates, whether an eBook, blog article, solution sheet, infographic, or even an RFP. Evidence of this can be found in her blog article entitled “What Greek Mythology Taught Me About Business Storytelling”.
Maria enjoys brainstorming with the team, looking for that creative answer to the marketing problem. She ensures that her writing attracts the right audience through her use of SEO and by utilizing a client’s Messaging Framework, identifying their key Points of Differentiation.
Maria’s experience includes writing for business and lifestyle magazines in the greater Seattle area. A Texas native, but Seattle transplant, she studied at the University of Puget Sound and completed her master’s degree in Science Writing at Johns Hopkins. Her past roles in outdoor education and teaching English in Germany have added unique and useful tools to her writing approach. In her free time, Maria enjoys hiking, swing dancing, and spending rainy afternoons in coffee shops.
Norma “Normie” Redburg joined the Extra Mile team in 2016 after a short stint at Seattle Humane. Raised in eastern Washington, she brings a wealth of experience and positive attitude toward her coworkers. Normie loves sitting in on client meetings, taking naps in her mom Lisa’s office, and going for walks in the office courtyard. Her favorite days at EMM are our annual PB&J Day to make sandwiches for Seattle Heroes for the Homeless. Among her many accomplishments, she has completed Section J of the Pacific Crest Trail twice.
